A brief history

Gregory Sams was in the natural food business from 1967, when he and his brother Craig started "SEED" Restaurant in a Paddington basement, and introduced the late 60's generation to the novel notion that eating natural foods affected our health and well-being. This business grew, extended into other arenas, and eventually set the scene for Greg to develop and introduce, in 1982, the original VegeBurger - one of the most successful health food products ever launched. Greg came up with the name as his trademark for the product, chosen from a list including greenburger, earthburger, sesame burger, plantburger and other contenders. It took off instantly and the grocery trade suddenly realized that there was a market for vegetarian food products. "Vege" and "veggie" soon entered the language, as a prefix for all things vegetarian. And a whole lot of latent vegetarians came out of the closet.

The rest of the story:

The Observer newspaper - VegeBurger hits the headlines (Feb 1983). Robert Low reports

The VegeBurger - Gregory's Story

VegeBurger History - more information and detail from the early years

Meat Trades Journal - Running scared of VegeBurger in 1984

Biting Into the Vegetarian Boom - Feature in Plus Magazine about the VegeBurger and its creator (Oct 1988) The Grocer - Article from trade magazine - Feb 27th, 1988

Realeat Survey 1984 - Sexy cover of the 1984 Realeat Survey, conducted through Gallup. This one got read ! - Read the press release Cover, Page 1, Page 2 - download PDF of the survey

Many more VegeBurger press clippings

VegeBurger Rap - the pirate radio station ad

VegeBurger TV advert from 1983